Brand identity, website redesign, and collateral for a Mexican restaurant modernizing its look while honoring its cultural roots. The visual narrative draws inspiration from Emiliano Zapata’s iconic horse from the Mexican Revolution.
Role: Graphic Designer
Client: Personal Project
Logo Design
Drawing from classical artwork of the Mexican Revolution, a modern interpretation of Emiliano Zapata’s horse is illustrated. Authentic Mexican patterns inform a surrounding border that unifies the various logo variations and reinforces recognizability.
Palette & Typography
Colours inspired by traditional Mexican dishes and typography selected for its casual, playful feel come together to express the restaurant’s lively personality.
Colour Palette
Typography
Typography
Brand Guidelines
Brand Application
Menu
Website
Coasters
Social Media