Brand identity and collateral for a conceptual local pottery club offering memberships, workshops, and events.
Role: Designer & Illustrator
Client: Personal Project
Brand Development
Initial sketches informed a clear visual strategy for communicating the brand’s tone and message. These are the visual voice descriptors that emerged from that process.
Visual Voice Words
•Inviting
•Tactile
•Joyful
•Relaxed
Logo
The logo design draws inspiration from organic ceramic illustrations, reflecting the handcrafted nature of pottery. The negative space between the shapes forms the business’s monogram, adding a subtle and meaningful visual element.
Logo Mark Development
Final Logo
Signage
Pottery Illustrations
Membership Card
Wrapping Paper