Cover artwork, brand development, and merchandise design for Evergreen, an indie-folk, jazz, and soul EP released by Rory Dinwoodie.
Click here to listen to the EP on Spotify
Role: Digital & Merchandise Designer
Timeline: October - November 2024
Client: Musician
Concept & Inspiration
Tasked with creating a visual identity that reflects the EP’s nostalgic and melancholic tone, I wanted to create something that felt classic and tangible. Polaroid photos, printed mementos, and cloth-bound books immediately came to mind as powerful symbols of nostalgia. Ultimately, inspired by the timeless elegance of vintage book covers, I set out to recreate this aesthetic for the album art. Below are some covers that influenced my design:
Illustrations
Using Procreate, I began by sketching some different evergreen tree-themed illustrations
Album Cover Art
After deciding on an illustration for the cover art, I added the text and crafted a textured background to replicate the style of the cloth-bound classic books.
Merchandise Design
After completing the album art, I used its nature-inspired design as the foundation for the merchandise concepts. Below are some of the initial sketches, each building on the aesthetic and themes captured in the album artwork.
Merchandise Illustration
Shirt & Tote Design
